Most people see a vehicle wrap.

I see dozens of design and production decisions that have to come together perfectly.

I recently designed, produced and installed this wrap myself, from the initial concept through to the finished vehicle.

It's one of those projects that reminded me why I enjoy working across the whole creative process rather than just one part of it.

Every curve, panel gap and door line has to be considered during the design stage. Colours need to work at scale, branding needs to remain readable from a distance, and the artwork has to translate accurately from screen to vehicle.

Then comes production, careful installation and the satisfaction of seeing the finished result.